LinkedIn About Section Examples for 10 Situations

A good LinkedIn About section is one or two short paragraphs that say what you do, who you do it for and what a reader should do next, with the strongest line first. Below are 10 original LinkedIn About section examples by role. Swap the [brackets] for your own facts.

LinkedIn's own advice is to express your mission, motivation and skills in one or two paragraphs, and bullets are fine if paragraphs feel awkward.

How long can your LinkedIn About section be?

The LinkedIn About section can hold up to 2,600 characters, according to LinkedIn's Talent Blog. You rarely need it all: LinkedIn's help page asks for one or two paragraphs.

Readers see only the start before they click See more. Jobscan puts that cutoff at the first three to four lines, so the opening sentence has to carry the whole pitch. The Talent Blog says to skip openers like "Hi, I'm Jane Smith and I'm glad to meet you" and spend those first characters on something that hooks. Every example below is written so the first line works alone.

A simple structure that fits every example

Most strong About sections follow the same four beats: what you do, proof, what you care about, and how to reach you. LinkedIn's Talent Blog lists the same ingredients, including telling stories and asking for what you want.

Beat	What goes there	Example opener
Hook	Your job in plain words, for a named audience	"I help small clinics fill their calendars."
Proof	One or two specific results or projects	"Last year I rebuilt the onboarding flow."
Personality	What you care about or how you work	"I like problems nobody owns yet."
Next step	One way to reach you	"Message me about [topic]."

LinkedIn About section examples for job seekers

A job seeker's About section should name the role you want, the proof you have and the kind of team you want to join. Say what you are looking for in the first lines so recruiters scanning profiles can match you quickly.

Example: marketing coordinator

Example text, replace the brackets.

I'm a marketing coordinator who turns scattered social posts into a calendar a team can actually follow. At [Company] I ran email and social for [number] product launches and cut the weekly reporting job from half a day to an hour.

I like work where the numbers and the writing both matter. I'm looking for a coordinator or associate role on a B2B team in [city or remote]. Message me or email [address].

Example: software engineer

Example text, replace the brackets.

I build backend services in [language], mostly the unglamorous parts: queues, retries and the dashboards that tell you when something broke. Most recently I moved a payments job off a nightly batch to near real time at [Company].

I'm looking for a mid-level role where I can own a service end to end. Writing and code samples are in my Featured section.

LinkedIn About section examples for founders

A founder's About section should say what the company fixes, for whom, and why you are the person building it. Skip the funding story and the vision language. Customers, partners and hires want the problem in one sentence.

Example: early-stage founder

Example text, replace the brackets.

I'm the founder of [Company], where we help [type of customer] stop doing [painful task] by hand. Before this I spent [number] years at [Company] watching teams lose hours to exactly that problem.

We're a team of [number] and we're hiring [role]. If you run [type of business] and want to try it, send me a message and I'll set you up.

Example: small business owner

Example text, replace the brackets.

I own [Business], a [type of shop or studio] in [city]. We've served [kind of customers] since [year], and most of our work comes from people who were referred by a client.

I'm on LinkedIn to meet other local owners and the suppliers and freelancers who can help us grow. If that's you, say hello.

LinkedIn About section examples for consultants and freelancers

A consultant's About section works best as a short pitch for one kind of client and one outcome. Naming a specific audience beats a list of services, because a reader should recognise themselves in the first line. If a warm introduction would help you reach clients, see how to introduce people on LinkedIn.

Example: marketing consultant

Example text, replace the brackets.

I help [type of business] get more from the leads they already have. Most clients come to me with a full inbox and no follow-up system. We fix that in about [number] weeks.

Recent work: a follow-up sequence for a [type of company], and a new intake form for a [type of company]. I work with a small number of clients at a time. Email me at [address] to see if there's a fit.

Example: freelance designer

Example text, replace the brackets.

I design [brand identities and websites] for [kind of client]. I work directly with the owner, so there are no account managers between you and the work.

You can see recent projects in Featured below. If you have a launch coming up in the next [number] months, send me a note with the date and I'll tell you whether I can take it.

LinkedIn About section examples for students

A student's About section should show what you study, what you have built or done, and what you want next. You do not need job titles. Projects, coursework, volunteering and clubs all count as proof.

Example: student looking for an internship

Example text, replace the brackets.

I'm a [year] student studying [major] at [University], looking for a [summer] internship in [field]. I got into [field] after [short real story].

So far: I led a team of [number] on [project], and I run [club or side project]. I'm happiest when I'm learning a tool by building something with it. If your team takes interns, I'd love to hear about it.

Example: recent graduate

Example text, replace the brackets.

I graduated from [University] in [year] with a degree in [major] and I'm looking for an entry-level [role]. My final project was [one-line description], which taught me [skill] the hard way.

I'm comfortable with [tool], [tool] and [tool], and I'm quick to learn new ones. Open to [location or remote].

LinkedIn About section examples for career changers

A career changer's About section should connect the old career to the new one in the first two lines. Readers need to know why your past experience is useful, not an apology for it. Lead with the transferable skill.

Example: teacher moving into product

Example text, replace the brackets.

After [number] years teaching [subject], I'm moving into product management. Teaching taught me to explain hard things simply, run a room with competing needs and ship something new every week.

I finished [course or certification] and led [project] with a team of [number]. I'm looking for an associate product role.

Example: nurse moving into health tech

Example text, replace the brackets.

I worked as a [specialty] nurse for [number] years. I saw first-hand where software slows care down, and I now want to help fix it from the product side.

I bring clinical judgement, experience with [system], and the habit of staying calm when things go wrong. I'm looking for an implementation or customer success role at a health technology company.

What to cut from your About section

Cut anything that could appear on anyone's profile. Phrases such as "results-driven professional" and "passionate about excellence" tell the reader nothing. LinkedIn's Talent Blog also advises avoiding overused buzzwords and writing the way you speak.

Use this quick edit: read the first line out loud and ask whether a stranger would know your job and who you help. If not, rewrite it. If you are stuck on the first draft, the LinkedIn bio generator gives you a starting point to edit.

Frequently Asked Questions

Should I write my LinkedIn About section in first person?

First person is the usual choice. LinkedIn's Talent Blog advises writing the way you speak, which includes using the first person, such as "I'm experienced at building...". Read the draft out loud: if you would not say it to a new contact at a conference, rewrite it.

Can I use bullet points in my LinkedIn About section?

Yes. LinkedIn's help page says that if paragraphs feel uncomfortable, you can use bullet points. Keep the first line a sentence, since it is what readers see before See more. Use bullets lower down for results, tools or services, and keep each bullet to one line.

Do I need a call to action in my About section?

It helps. LinkedIn's Talent Blog has a tip called "Ask for what you want" and calls an invitation to connect a great way to end. End with one next step, such as "email me at [address]" or "message me about [topic]", so a reader who got this far knows what to do. One ask is stronger than three.

Should I put keywords in my About section?

Yes, the ones recruiters or clients would actually search, such as your job title, key tools and industry. LinkedIn's Talent Blog recommends including keywords. Use them in normal sentences, not a pasted list, and do not stuff the same word in five times.

Sources

1. LinkedIn Help, About section guidance
2. LinkedIn Talent Blog, 14 LinkedIn Profile Summary Examples (and 14 Best Tips)
3. Jobscan, LinkedIn Summary Examples: 21 Best Templates for 2026