Best Time to Post on Facebook in 2026 (By Day)

Start with Tuesday to Thursday, between about 9 a.m. and mid-afternoon. Buffer's 2026 data puts Thursday at 9 a.m. first, with Wednesday the strongest day overall. Sprout Social names Tuesday and Wednesday from 12 to 8 p.m., and Hootsuite is the outlier at Tuesday 5 a.m. The days agree; the hours do not, so test two slots on your own Page. This post is part of our best time to post on social media series.

Best time to post on Facebook by day

Sprout's windows run from midday into the evening on Monday to Thursday, and weekends have no real peak. Hootsuite's 2025 data, published November 19, 2025, lists early mornings on most days. Both are in local time, so use them as two hypotheses.

Day	Sprout Social (2026)	Hootsuite (2025 data)
Monday	12 to 1 p.m.	5 p.m.
Tuesday	12 to 8 p.m.	5 a.m.
Wednesday	12 to 8 p.m.	6 a.m.
Thursday	12 to 2 p.m. and 8 p.m.	6 a.m.
Friday	Midday, no exact range	6 a.m.
Saturday	No peak time	6 a.m.
Sunday	No defined peak, engagement low	8 a.m.

Sources: Sprout Social, measured over nearly 2 billion engagements on about 307,000 profiles, and Hootsuite, based on over 1 million posts across 118 countries. If you have no data yet, post on a Tuesday or Wednesday at midday for two weeks and at 9 a.m. for two more, then compare.

How to find the best time to post on Facebook for your Page

Your Page's own audience data outranks any study. Meta Business Suite shows when your followers are online, so open your Page's insights, find that chart by day and hour, and note the two or three busiest windows. Post in each window with the same kind of content and compare reach and reactions per post.

Followers online is a hint, not proof, since posts also need a reason to be opened. As a practical rule, not a study result, give each window about four weeks. Our content calendar generator can help you plan what goes in each slot.

Once you have your windows, schedule ahead instead of posting by hand: see how to schedule Facebook posts. SociaHive's content scheduler posts to Facebook Pages and suggests a posting time per account (general best-time heuristics for Facebook, labelled as such). The free plan includes 30 scheduled posts a month. It does not schedule Facebook Stories or Groups.

Frequently Asked Questions

What is the worst time to post on Facebook?

Weekends. Sprout Social's 2026 data lists Saturday and Sunday as the worst days, with Sunday engagement universally low, and suggests saving your best content for Monday to Thursday. Hootsuite lists early-morning weekend slots, so check your own Page insights before ruling out any day.

Which study should I follow for Facebook?

Start with the days they share, then test hours from two of them. Sprout analysed nearly 2 billion engagements, Hootsuite over 1 million posts, and Buffer over 52 million posts across platforms. A bigger sample does not make it a better fit for your audience.

Does the best time to post on Facebook depend on time zone?

Yes. Choose hours around where most of your followers live, not where you are. The studies above report local time, so 9 a.m. means 9 a.m. for the viewer. Your Page insights already show when your own followers are online, which accounts for their time zones for you.

How do you get more views on Facebook?

Post when your followers are online and pick formats that earn engagement. Hootsuite's data shows photo posts at a 0.12% engagement rate and status posts at 0.11%, against 0.08% for video and 0.04% for links. Timing helps a post get seen early, but it cannot rescue weak content. For video, the supported ratios are in Facebook video size.

Sources

Sprout Social, Best Times to Post on Facebook
Hootsuite, Best Time to Post on Facebook
Buffer, Best Time to Post on Social Media in 2026