WhatsApp Pricing Calculator
Calculate the cost of WhatsApp Business API messaging for your business.
Frequently Asked Questions
How does WhatsApp Business API pricing work?
Meta charges per 24-hour conversation window, not per message. Rates vary by conversation type: marketing (highest), utility, authentication, and service (user-initiated, first 1,000/month free).
Are the first 1,000 conversations free?
Yes. Each WhatsApp Business account gets 1,000 free service (user-initiated) conversations per month. This resets monthly and can cover a significant volume for small businesses.
How does WhatsApp compare to SMS pricing?
WhatsApp is typically 50-80% cheaper than SMS per message, with 3x higher open rates and 2x higher response rates. It also supports rich media, buttons, and automation.
Do prices vary by country?
Yes. Meta sets different per-conversation rates for different markets. India and Indonesia are the cheapest, while North America and Western Europe have higher rates.
WhatsApp is cheaper than SMS with 3x the open rate.
SociaHive makes it even more cost-effective — automating conversations so you don't need extra agents.
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