Social Media Audit Tool
Audit your presence across Instagram, Facebook, LinkedIn, TikTok, and Twitter.
What a Cross-Platform Audit Reveals That a Single-Platform One Cannot
Auditing one channel tells you how that channel is doing. Auditing five tells you where your effort is misallocated — which is usually the more valuable finding.
The common pattern: equal effort across every platform, wildly unequal returns. A B2B account pouring hours into Instagram while LinkedIn quietly outperforms it on a third of the posting volume. Grading each platform side by side makes that obvious in a way per-platform dashboards never do, because each dashboard only ever compares you to yourself.
The honest conclusion is often to drop a channel rather than fix it. Two well-run platforms beat five neglected ones.
Turning Audit Findings Into Changes
An audit that ends in a grade changes nothing. Take the two lowest-scoring areas and give each one concrete action for the next 30 days.
Low engagement usually means content problems, not posting-time problems — check whether your posts ask for anything. Low consistency is a systems problem: batch and schedule rather than trying harder. Low profile completeness is the cheapest fix on the list and takes 20 minutes. Low audience quality is the slowest to repair and starts with stopping whatever is attracting the wrong followers. Re-run the audit next quarter and compare grades rather than starting fresh.
Frequently Asked Questions
How many platforms can I audit?
You can audit up to 5 platforms: Instagram, Facebook, LinkedIn, TikTok, and Twitter. Start with one and add more for a comprehensive cross-platform view.
What does the overall grade mean?
The overall grade (A+ through F) is an average of all audited platforms. It considers engagement, posting consistency, profile completeness, and audience size.
How much does a social media audit cost?
Agencies typically charge a few hundred to a few thousand dollars for a formal audit, depending on depth and number of channels. This tool runs the same core scoring — engagement, consistency, profile completeness, audience size — for free, because the analysis is arithmetic against benchmarks. What an agency adds is interpretation and a strategy off the back of it.
How often should I do a social media audit?
Quarterly is the useful cadence for most accounts, plus an extra one before any major campaign or rebrand. Monthly is too frequent to show trend; annually is too slow to catch a channel quietly declining.
What should a social media audit checklist include?
Six areas: profile completeness (bio, link, contact, category), audience quality (not just size), engagement rate per platform, posting consistency, content mix by format, and conversion path — whether any of it leads somewhere. This tool scores the first five from your numbers; the sixth is a judgement call only you can make about your funnel.
Do I need to connect my accounts?
No. You enter metrics manually from each platform's native analytics, and everything is scored in your browser. That also means you can audit accounts you manage for clients without requesting access.
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