Instagram Account Audit

The health score (0-100) evaluates engagement rate, follower quality, posting consistency, content mix, and profile optimization against benchmarks for your niche.

A unique metric that evaluates how well your account is positioned for DM automation — based on your comment volume, engagement rate, posting frequency, and whether your bio includes a keyword CTA.

The audit uses your self-reported metrics against industry benchmarks. For the most accurate results, check your Instagram Insights for real numbers. API-based auto-fetch is coming soon.

Follower count, average likes and comments over your last 8–10 posts, how often you post, and your content mix. All of it is in Instagram Insights (Professional Dashboard → Accounts reached / Content you shared) on a Business or Creator account. It takes about three minutes to collect.

No. You enter your metrics manually and the scoring runs in your browser — no login, no OAuth permission screen, no access to your account. That is deliberate: an audit should not require handing over account access.

Quarterly for a full audit, monthly for the engagement number alone. Anything more frequent measures noise rather than trend — individual posts vary far more than accounts do.

It depends heavily on size: smaller accounts almost always show higher percentages than large ones, because engagement scales more slowly than followers. Rather than chasing a universal benchmark, track your own rate over time — the direction matters more than the absolute number, and a falling rate on a growing account usually signals follower quality problems.