Real Estate Chatbot

Chatbot for Real Estate

Instagram DM automation for real estate agents to capture buyer/seller leads and share property listings.

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Challenges Real Estate Businesses Face on Instagram

Sound familiar? These are the problems real estate businesses deal with every day on Instagram.

Leads going cold because DMs are answered too slowly

Repetitive questions about pricing, location, and availability

Spending hours qualifying tire-kickers vs serious buyers

Open house posts generate interest but no follow-up system

Competitor agents respond faster and win the listing appointment

How SociaHive Helps Real Estate Businesses

Automate the busywork so you can focus on what matters most - growing your real estate business.

Instantly send property details when someone comments on listings

Auto-qualify leads by asking budget and timeline in DMs

Schedule property viewings through automated DM flows

Follow up with every prospect who showed interest but did not book

Build a buyer database segmented by budget, location, and timeline

See It in Action

Here is how a typical real estate automation flow works on Instagram with SociaHive.

Instagram DM

Automated by SociaHive

User commented on your post

Beautiful home! What's the asking price?

SociaHive triggers automated DM

Thanks for your interest! I just DMed you the full listing details, price, photos, and a link to schedule a private showing. Are you currently working with an agent?

Lead captured and qualified automatically

What a real estate chatbot actually does

A real estate chatbot handles the questions that arrive on every listing post — price, square footage, location, availability — and answers them the moment they are asked, instead of hours later. It then qualifies: budget, timeline, financing status, whether the person already has an agent. Serious buyers get routed to you with context attached; browsers get the listing details and a follow-up sequence.\n\nSociaHive runs that chatbot where property enquiries actually arrive: Instagram DMs and comments, WhatsApp, and Facebook Messenger. All three are available on every plan, including the free one. A website chat widget is also available on the Pro plan if you want the same flows on your listing site.

Why Real Estate Agents Need DM Automation

Real estate is a speed-to-lead business. The agent who responds first wins the client 78% of the time (InsideSales.com). When you post a stunning property photo and 50 people comment asking for details, you have minutes — not hours — to respond before they contact another agent. DM automation ensures every inquiry gets an instant, professional response with listing details and a booking link.

The Property Inquiry Flow

Post a listing photo with "Comment INFO for the full listing details." SociaHive auto-replies and opens a DM with: property photos, price, square footage, key features, and a link to schedule a private showing. The flow then asks two qualifying questions: "Are you pre-approved for a mortgage?" and "What is your timeline to purchase?" Serious buyers get fast-tracked to your calendar. Casual browsers get added to your buyer database for future listings.

Lead Qualification Without the Awkward Conversation

Asking about budget and pre-approval status feels uncomfortable in person. In a DM flow, it feels natural — just quick-reply buttons the prospect taps. SociaHive lets you qualify every lead by budget range, location preference, property type, and timeline before you ever pick up the phone. Your team spends time only on qualified, motivated buyers and sellers.

Open House Follow-Up Automation

Post an open house announcement with "Comment VISIT for the address and details." After the open house, send a follow-up DM to everyone who engaged: "Thanks for your interest in [property address]. Were you able to visit? I would love to answer any questions." This single follow-up message books 10-15% of visitors into private second showings.

Real Estate Automation Templates

Pre-built templates designed specifically for real estate businesses. Get started in minutes.

Comment to DM

Comment to DM template for real estate businesses on Instagram.

Lead Capture

Lead Capture template for real estate businesses on Instagram.

Frequently Asked Questions

How much does a real estate chatbot cost?

Every SociaHive signup starts with a 7-day Creator trial that includes up to 200 automation runs — enough to test comment-to-DM on a single listing. Paid plans start at $29/month for unlimited automated DMs and one connected account. Every plan includes unlimited contacts, so your cost does not rise as your buyer database grows. The website chat widget is included from the Pro plan ($149/month).

How do real estate agents use Instagram DM automation?

Agents use DM automation to instantly send property details when someone comments on a listing, qualify leads by asking about budget and timeline, schedule showings through automated flows, and follow up with prospects who engaged but did not book.

Can I send property listings through Instagram DMs automatically?

Yes. SociaHive lets you attach images, PDFs, and links in DM flows. When a prospect triggers the flow by commenting, they receive the full listing details, photos, and a booking link within seconds.

Is DM automation better than a CRM for real estate leads?

DM automation and CRM work together, not instead of each other. Automation captures the lead and qualifies them instantly. SociaHive then stores the contact with all conversation history, and can push the lead to your CRM via webhooks.

Start automating your real estate Instagram today

Turn Instagram comments into customers, automatically. 7-day free trial. No credit card required.

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