Best Makeup Hashtags for Instagram
Makeup Instagram rewards specificity: the audience browses by look, technique, and skin type — not by "makeup." These tags map to how people actually search for their next tutorial or artist.
30 hashtags in 3 competition tiers · copy a whole tier in one tap
Broad reach
The glam giants — context tags.
Mid-size
Look and technique tags people search.
Niche & community
Skin-type and community tags with loyal followers.
Before you paste
Instagram quietly restricts some tags without announcing it. Before pasting a set, tap one or two tags in the app — if a tag’s page shows no recent posts or a warning, drop it from your set. A single restricted tag can suppress the whole post’s hashtag reach.
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Try the AI Hashtag GeneratorHow to use makeup hashtags well
Tag the technique in the video
A winged-liner tutorial tagged #wingedliner reaches people who searched that exact skill this week. Technique tags are makeup’s search engine.
Skin-type tags create loyalty
#hoodedeyesmakeup and #matureskinmakeup solve a personal problem — audiences follow because your face teaches them about theirs.
MUAs: product lists via DM
"Comment PRODUCTS for the full list" with an automated DM reply captures the most-asked question and opens a conversation that books appointments.
Frequently Asked Questions
What makeup hashtags grow small accounts fastest?
Skin-type and problem tags (#hoodedeyesmakeup, #makeupforbeginners) — smaller pools, high follow-through, because the content solves the viewer’s own face.
Do MUAs need different tags than creators?
Working artists add client-facing tags — #bridalmakeup style plus city tags — because brides search locally. Creator tags build audience; client tags build bookings.
What does #grwm do for makeup content?
#grwmmakeup marks the get-ready-with-me format, one of makeup’s highest-watch-time formats. Use it whenever the video is a start-to-finish routine.
Captions to pair with these hashtags
Beauty & Salon Instagram Captions
Ready-to-copy beauty & salon captions — pair one with a tier above and the post is done.