The visual canvas for the ops team that thinks in flowcharts.

Make (formerly Integromat) is what you reach for when Zapier's linear trigger-action model isn't enough — when the DM you got needs to be classified, scored, fanned out to two CRMs based on the score, and reconciled against your shipping data. SociaHive plugs into Make as a webhook source plus an HTTP module, so every flow on every platform you have connected (Instagram, Facebook, Messenger, WhatsApp, LinkedIn, Twitter, TikTok, Telegram for automation; Threads, YouTube, Bluesky, Pinterest for scheduling) becomes a node on a canvas your team can read end-to-end.

Why pair Make (Integromat) with SociaHive

Hit any SociaHive endpoint with the Make HTTP module

Make doesn't use MCP — it uses purpose-built modules per app. SociaHive integrates two ways: a Webhook trigger module for inbound events (DM lead, comment match, post published) and an HTTP module for outbound calls (send DM, schedule post, generate flow). The HTTP module hits the SociaHive MCP JSON-RPC endpoint with header auth.

# Module: HTTP > Make a request

URL:           https://sociahive.com/api/mcp
Method:        POST
Headers:
  X-API-Key:        sk_your_key_here
  Content-Type:     application/json
  Accept:           application/json, text/event-stream

Body type:     Raw
Content type:  JSON (application/json)

Body:
  {
    "jsonrpc": "2.0",
    "id": "{{ scenario.executionId }}",
    "method": "tools/call",
    "params": {
      "name": "create_scheduled_post",
      "arguments": {
        "platform": "{{ 1.platform }}",
        "accountId": "{{ 1.accountId }}",
        "caption": "{{ 1.caption }}",
        "scheduledAt": "{{ formatDate(now; 'YYYY-MM-DD'); }}T09:00:00Z"
      }
    }
  }

Parse response: Yes (auto-parsed JSON for downstream modules)

A real workflow: classify, score, and route every newly-tagged contact

When a SociaHive flow tags a new contact (a real contact_tagged event), Make picks it up, classifies the intent of the contact's last message, fans out to the right downstream system, and writes a daily reconciliation report against your billing data. Multi-platform reach, no Code module required.

1. 1Trigger: SociaHive Webhook fires contact_tagged when a flow applies a tag. Make receives the full payload — contactId, handle, platform, tag, source flow.
2. 2Module: SociaHive HTTP → tools/call name=get_contact with the contactId. Returns the contact's last message + history (subject to your tier's CRM access).
3. 3Module: OpenAI → Create Completion. Classify intent (sales / support / spam / press) by passing the last message. Output: a single intent label plus confidence.
4. 4Router: split based on intent. Sales path → search HubSpot for the handle. Support path → create a Zendesk ticket directly. Spam → archive, end. Press → @founder Slack DM.
5. 5Sales sub-path: if existing HubSpot contact → high-priority Slack to #sales-hot with a deeplink back to the SociaHive contact. If new → create the HubSpot contact with source_platform copied from the SociaHive payload, then send the welcome notification.
6. 6Daily reconciliation (separate scenario): Schedule fires at 03:00, Stripe → list new orders, SociaHive HTTP → list_contacts (feature-flag permitting) for the last 30 days, Make's aggregator joins on email, results write back to a Google Sheet for the weekly review.

[ SociaHive Webhook ] → contact_tagged, any platform
       │
       ▼
[ SociaHive HTTP: get_contact ] → fetch full contact + last message
       │
       ▼
[ OpenAI: classify intent ] → sales | support | spam | press
       │
       ├── (sales) ────────┐
       ▼                   ▼
[ HubSpot: search ]   [ Slack #sales-hot ]
       │
       ├── (existing) → [ Slack: priority alert ]
       └── (new)      → [ HubSpot: create contact ]

       ├── (support) → [ Zendesk: create ticket ]
       ├── (spam)    → [ archive, end ]
       └── (press)   → [ Slack DM: @founder ]

# Daily reconciliation (separate scenario):
[ Schedule: 03:00 daily ]
  → [ Stripe: list orders, last 24h ]
  → [ SociaHive HTTP: list_contacts, last 30d ]
  → [ Aggregator: join on email ]
  → [ Google Sheets: append row for weekly review ]

# Note: list_contacts and get_contact are gated by the CONTACT_CRM
# feature flag during phased rollout. If your account doesn't have
# CRM access yet, swap the get_contact step for a Webhooks by Make
# action that posts a message in your team Slack with the raw
# contact_tagged payload — same routing logic, fewer dependencies.

What You Can Do with Make (Integromat) + SociaHive

• ✓Visual scenarios with branching, iteration, and data transformation built in
• ✓Hit any SociaHive endpoint via webhook trigger or HTTP module — no waiting for a native node
• ✓Cloud-managed (no servers to run) but with the depth of self-hosted tooling
• ✓Audit-ready: every scenario run logged with full payload, retried, replayable

How to Connect Make (Integromat)

Use Cases with Make (Integromat)

Other Automation Integrations

Frequently asked questions